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Creamy yet lightweight, these glow-getters can be worn alone on the eyes, cheekbones and cupid's bow for an intense highlight. Add some sheen to your favorite lip colors by dabbing...

Introducing Furrowcious, a fierce collection of eyebrow pencils from theBalm Cosmetics! Effortlessly tame unruly brows with the pencil's slim retractable tip, and smudge-proof formula. Create a work of 'arch' by...

Creamy yet lightweight, these glow-getters can be worn alone on the eyes, cheekbones and cupid's bow for an intense highlight. Add some sheen to your favorite lip colors by dabbing...

Define your eyes with theBalm Mr. Write Eyeliner Pencil. This collection of six eyeliner pencils features a long lasting formula Highly pigmented with a lustrous, sleek finish, these can highly...

Define your eyes with theBalm Mr. Write Eyeliner Pencil. This collection of six eyeliner pencils features a long lasting formula Highly pigmented with a lustrous, sleek finish, these can highly...

Introducing SmokeBalm Vol. 4, an exclusive new eyeshadow palette that’s sure to get you fired up! These blazing shades seamlessly fuse together to add some flare to your look. Featuring...

With twelve eye-popping shades, this sun-kissed shadow palette is sure to turn heads! From au naturale to risqué, create looks that are ready to bare it all. Formulated with triple-milled...

 Is your lipstick relationship complicated? Then it’s time to Meet Matte Hughes, our collection of liquid lipsticks that come in 18 swoon-worthy shades. With a matte finish and long-lasting formula, your...

 Is your lipstick relationship complicated? Then it’s time to Meet Matte Hughes, our collection of liquid lipsticks that come in 18 swoon-worthy shades. With a matte finish and long-lasting formula, your...

 Is your lipstick relationship complicated? Then it’s time to Meet Matte Hughes, our collection of liquid lipsticks that come in 18 swoon-worthy shades. With a matte finish and long-lasting formula, your...

Meet Matt (e) Ador® the all new matte shadow palette from theBalm Cosmetics. This eye catcher is both dra-matt(e)-ic and romantic! Fall matte-ly in love with these nine talc-free, vegan...

a fabulous-in-a-flash, talc-free powder foundation that is sure to up your selfie game…no filter necessary! This buildable, photo-ready formula is ideal for all skin types. With this level of complexion...