This dual-duty product optimizes the impact and durability of your eye and lip makeup. Its silky texture glides fluidly over the eyelids, preventing creasing and expanding the longevity of your eye shadow. As a lip primer, it prepares the lip for a blast of color, neutralizing the natural pigment in the lip to give way to your chosen shade. It creates a magnetic base that locks in your favorite lipstick all day long. A little goes a long way, making it as cost-effective as it is valuable.